We Want Someone To Believe In
In Partnership with Netflix for their new series Messiah, this custom feature explores the ways in which influential, god-like figureheads can rise to power in an age of technology and social media.
Throughout history, certain leaders have been able to use their confidence, influence and persuasiveness to convince the masses to cast aside their beliefs and support a common agenda.
To further contextualize the world of Messiah for Atlantic readers, we set out to uncover what it would take for someone to become a charismatic leader in today's age— considering social media, the speed of communication, and shifting power dynamics .
The custom piece came to life through dynamic, colorful illustrations and interviews with experts, psychologists, and sociologists to uncover how a Messiah-like figure could rise to power.
