Kraft-Heinz Vegetarian Vampire

As the Creative Lead on this Kraft-Heinz opportunity, I was able to lean into both the language and DNA of TikTok and the humorous nature of their ‘Vegetarian Vampire’ creative ethos to develop an all new character — Toby, the Vegetarian Vampire who is launching a new TikTok page to recruit others to follow his diet.

Check Out the AdWeek Write-Up for the campaign HERE

Check Out All of the TikTok Videos on the HeinzUS TikTok Page HERE

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