Mountain Dew Mango Rush Launch
For the launch of Mountain Dew’s Mango Rush flavor, I pitched a culturally-relevant collaboration with @SubwayOracle. As a leading voice shaping culture on TikTok, I positioned his storytelling style as the bridge between the brand’s bold new flavor and Gen Z’s unique style of humor.
The result was a creator-led moment that made the launch feel timely, authentic, and impossible to ignore.
Creators become brand builders
What began as a New York movement evolved into a nationwide conversation thanks to Mountain Dew, proving how creator partnerships, when executed with intent, can transform a product drop into a cultural event.
By aligning the brand with a creator who is already shaping internet humor, we positioned Mountain Dew as a participant in culture, not just a spectator.
