local favorites
Local Favorites is an always-on organic social series on @airbnb featuring documentary-style profiles of Airbnb experience hosts, listings, and local business owners in cities and neighborhoods across the globe.
As a Creative Lead, Makisa is responsible for researching, concepting, scripting and creative direction for the evolving social media series on Airbnb organic social channels.
A spotlight on the local side of travel
Local Favorites tells the story of cultures across the globe, from the voices, perspectives and places that locals love. The series lives across Instagram, TikTok, Youtube shorts, and Pinterest.
Makisa leverages her social strategy and background in writing to develop new formats, capture content, and tell the most interesting stores featuring creatives, artisans, and business owners around the world… check out her most recent shoot in Puglia, Italy!
