Starz Block Party
As the Creative Lead at TikTok, I supported the STARZ team in launching STARZ Block Party, a dedicated organic channel celebrating Black culture and communities.
I consulted on franchise concepts, creative best practices, and platform strategy to help define the initiative’s identity.
Creative Strategy
At the heart of my creative direction was the intent to make Block Party feel like a living, breathing community.
I developed the creative framework that positioned the page as a digital hub for community, fandom, and dialogue—anchored in the storytelling power of Starz series like BMF, Power, and P-Valley.
Cultural Impact
The success of STARZ Block Party demonstrated the power of culturally rooted storytelling amplified on TikTok.
Our efforts turned a network initiative into an ongoing celebration that built genuine community engagement around the Starz brand. This page is a blueprint for how entertainment brands can authentically enter conversations about culture, joy, and identity.
Built for the algorithm.
For the launch and ongoing content strategy, I worked with the Starz marketing team to help build content strategies for @starzblockparty TikTok channel, defining its narrative and visual language, posting cadence, and content pillars. I applied platform-specific best practices to optimize storytelling for performance, using TikTok’s unique algorithmic signals to guide creative testing and iteration.